{"id":889,"date":"2023-06-01T17:55:55","date_gmt":"2023-06-01T20:55:55","guid":{"rendered":"https:\/\/wp.simbiox.com.br\/flow\/?post_type=conteudo&#038;p=889"},"modified":"2023-06-01T17:55:55","modified_gmt":"2023-06-01T20:55:55","slug":"innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros","status":"publish","type":"conteudo","link":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/","title":{"rendered":"INNOVATION WITH PLANNING: MARCELO BLAY&#8217;S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS"},"content":{"rendered":"<p>FLOW invited the executive and entrepreneur\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/marceloblay\/\">Marcelo Blay<\/a>\u00a0to participate in the\u00a0Conversation with Leaders\u00a0webseries. In the following videos, he shares his professional experiences and tells how planning innovation helped him found the\u00a0<a href=\"https:\/\/www.minutoseguros.com.br\/\">Minuto Seguros<\/a>.<\/p>\n<h4>Desafios de ser executivo em empresa da fam\u00edlia<\/h4>\n<p>Blay started the conversation by talking about the experience of having worked at Porto Seguro, a company founded by his family. It reinforces the importance of understanding the owner&#8217;s mind and maintaining a philosophical alignment with the family members who run the company.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"Desafio de ser executivo em empresa da fami\u0301lia\" src=\"https:\/\/www.youtube.com\/embed\/Gcczitp0uBg?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>experienced entrepreneurship<\/h4>\n<p>When Marcelo Blay decided to undertake in 2010, in order to minimize risks, he wanted to work in a segment he knew. He chose the insurance business, in which he had worked for more than 15 years in large companies such as Porto Seguro and Ita\u00fa. To found Minuto Seguros, he combined the best of both experiences: Porto Seguro&#8217;s relational culture and Ita\u00fa&#8217;s focus on performance. With this management style, and focusing on\u00a0innovation with planning, his business became the largest online insurance broker in the country and leader in the automobile segment.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"Empreender experiente\" src=\"https:\/\/www.youtube.com\/embed\/sAgF6_Toan0?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>The success story of Minuto Seguros<\/h4>\n<p>Planning was very important to achieve these results. It was a year of preparation before starting to sell insurance with the support of technology. Blay redeemed his management skills acquired in the MBAs at FGV and Columbia University. In addition, he carried out market research, contracted consultancy, did benchmarking in international markets, developed a pilot, developed a system, hired and trained professionals. The objective was to open the doors safely, so as not to compromise its reputation in the market.<\/p>\n<p>The entrepreneur attributes success to an essential differential, especially in the field in which he operates: human support in sales. \u201cInsurance is a complex, long-term product with specific terminology. People are not familiar, they need human care,\u201d he says.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"A trajet\u00f3ria de sucesso da Minuto Seguros\" src=\"https:\/\/www.youtube.com\/embed\/p4pbM9Q0DUk?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>Turning mistakes into virtues<\/h4>\n<p>But the path was not easy. Prior to Minuto Seguros, he received other business proposals and was on the verge of setting up a health insurance company from scratch, a project to which he devoted time and resources for almost a year. It was a large project, which would have as partners a publicly traded company and a large brokerage in the field. He would be CEO and would have equity interest, but plans have changed.<\/p>\n<p>At lunch with one of his brothers who wanted to sell his insurance brokerage, he saw an opportunity for Minuto Seguros. Blay bought his brother&#8217;s company and decided to focus on the online business, a position that no brokerage had until then.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"Transformando erros em virtudes\" src=\"https:\/\/www.youtube.com\/embed\/7U4A_448RbU?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>360 view of risk<\/h4>\n<p>Blay says starting a little older \u2014 he was 44 at the time \u2014 made him risk averse and take certain steps to maintain the wealth he&#8217;s built. He limited the amount he would invest in his own business to preserve the family&#8217;s lifestyle, which made him need to seek outside investors for the company. In addition to reducing his investment and risk, according to him, this decision helped bring people with different views and partners who demand results.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"Vis\u00e3o 360 de risco\" src=\"https:\/\/www.youtube.com\/embed\/b-FR6sWzDqw?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>Company challenges x influence on profiles<\/h4>\n<p>For Blay, different moments in the company attract and demand different profiles of professionals. For example, when the company was still a project, he sold a dream, and professionals with a solid career would hardly change their positions to go to a startup with no guarantee of success. After about three years in the market, these professionals begin to see potential in the business. Another lesson learned from the growth trajectory is to understand that the people who took the company to that level are not necessarily the ones who will help it reach the next level.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"Desafios da empresa x influ\u00eancia nos perfis\" src=\"https:\/\/www.youtube.com\/embed\/uXdj8kZwY28?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4>The impact of the wrong hire<\/h4>\n<p>Blay says from experience that fast-growing companies can&#8217;t go wrong with hiring professionals because there&#8217;s no time to waste. He estimates delays of about two years on major projects because of this. Therefore, despite his experience and networking, he prefers to invest in professionals to help with this task. \u201cJust as I like our clients to have us as experts when making decisions for insurance, I think that to make decisions about anything I have to be surrounded by good experts,\u201d he says.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"oembed flex-video widescreen\">\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe class=\"hs-responsive-embed-iframe\" title=\"O impacto da contrata\u00e7\u00e3o errada\" src=\"https:\/\/www.youtube.com\/embed\/T2i6EAMrmyQ?feature=oembed\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n","protected":false},"featured_media":0,"template":"","categoria":[],"class_list":["post-889","conteudo","type-conteudo","status-publish","hentry"],"acf":{"ordem":"","marcar_como_destaque":false,"tipo_de_post":"Post Comum","id_do_video":"","arquivo":null,"link":"","background":"","imagem":716,"titulo_noticia_externa":"","descricao_noticia_externa":"","logo_do_site_da_noticia_externa":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNOVATION WITH PLANNING: MARCELO BLAY&#039;S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOVATION WITH PLANNING: MARCELO BLAY&#039;S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow\" \/>\n<meta property=\"og:description\" content=\"FLOW invited the executive and entrepreneur\u00a0Marcelo Blay\u00a0to participate in the\u00a0Conversation with Leaders\u00a0webseries. In the following videos, he shares his professional experiences and tells how planning innovation helped him found the\u00a0Minuto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/\" \/>\n<meta property=\"og:site_name\" content=\"Flow\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"907\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/\",\"url\":\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/\",\"name\":\"INNOVATION WITH PLANNING: MARCELO BLAY'S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow\",\"isPartOf\":{\"@id\":\"https:\/\/flowef.com.br\/en\/#website\"},\"datePublished\":\"2023-06-01T20:55:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/flowef.com.br\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INNOVATION WITH PLANNING: MARCELO BLAY&#8217;S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flowef.com.br\/en\/#website\",\"url\":\"https:\/\/flowef.com.br\/en\/\",\"name\":\"Flow\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/flowef.com.br\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flowef.com.br\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/flowef.com.br\/en\/#organization\",\"name\":\"Flow Executive Finders\",\"url\":\"https:\/\/flowef.com.br\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flowef.com.br\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png\",\"contentUrl\":\"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png\",\"width\":907,\"height\":563,\"caption\":\"Flow Executive Finders\"},\"image\":{\"@id\":\"https:\/\/flowef.com.br\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/flow-executive-finders\/\",\"https:\/\/www.instagram.com\/flowexecutivefinders\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INNOVATION WITH PLANNING: MARCELO BLAY'S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/","og_locale":"en_US","og_type":"article","og_title":"INNOVATION WITH PLANNING: MARCELO BLAY'S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow","og_description":"FLOW invited the executive and entrepreneur\u00a0Marcelo Blay\u00a0to participate in the\u00a0Conversation with Leaders\u00a0webseries. In the following videos, he shares his professional experiences and tells how planning innovation helped him found the\u00a0Minuto [&hellip;]","og_url":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/","og_site_name":"Flow","og_image":[{"width":907,"height":563,"url":"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/","url":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/","name":"INNOVATION WITH PLANNING: MARCELO BLAY'S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS - Flow","isPartOf":{"@id":"https:\/\/flowef.com.br\/en\/#website"},"datePublished":"2023-06-01T20:55:55+00:00","breadcrumb":{"@id":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/flowef.com.br\/en\/conteudos\/innovation-with-planning-marcelo-blays-recipe-for-the-success-of-minuto-seguros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/flowef.com.br\/en\/"},{"@type":"ListItem","position":2,"name":"INNOVATION WITH PLANNING: MARCELO BLAY&#8217;S RECIPE FOR THE SUCCESS OF MINUTO SEGUROS"}]},{"@type":"WebSite","@id":"https:\/\/flowef.com.br\/en\/#website","url":"https:\/\/flowef.com.br\/en\/","name":"Flow","description":"","publisher":{"@id":"https:\/\/flowef.com.br\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flowef.com.br\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/flowef.com.br\/en\/#organization","name":"Flow Executive Finders","url":"https:\/\/flowef.com.br\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flowef.com.br\/en\/#\/schema\/logo\/image\/","url":"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png","contentUrl":"https:\/\/flowef.com.br\/wp-content\/uploads\/2025\/05\/FLOW_PNG.png","width":907,"height":563,"caption":"Flow Executive Finders"},"image":{"@id":"https:\/\/flowef.com.br\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/flow-executive-finders\/","https:\/\/www.instagram.com\/flowexecutivefinders\/"]}]}},"_links":{"self":[{"href":"https:\/\/flowef.com.br\/en\/wp-json\/wp\/v2\/conteudo\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flowef.com.br\/en\/wp-json\/wp\/v2\/conteudo"}],"about":[{"href":"https:\/\/flowef.com.br\/en\/wp-json\/wp\/v2\/types\/conteudo"}],"wp:attachment":[{"href":"https:\/\/flowef.com.br\/en\/wp-json\/wp\/v2\/media?parent=889"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/flowef.com.br\/en\/wp-json\/wp\/v2\/categoria?post=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}